GHIANDA, EMANUELE
GHIANDA, EMANUELE
DIPARTIMENTO DI SCIENZE ECONOMICO-AZIENDALI E DIRITTO PER L'ECONOMIA
Does the Effectiveness of AI-Generated Advertising Vary Across Cultures? Evidence from Luxury Advertising
2026 Ghianda, E; Matarazzo, M; Mazzucchelli, A; Chierici, R; Di Gregorio, A
Emotional Spillover from News Content to Branded Advertising on Instagram: The Moderating Role of Topic Involvement
2026 Ghianda, E; Boccalini, S; Pansoni, S; Pasqualetto, B; Ceccoli, B
Make-or-Buy the Virtual Influencer? Brand-owned vs Non-owned Virtual Influencers in Fashion Advertising
2026 Ghianda, E; Mazzucchelli, A; Chierici, R; Di Gregorio, A
Me, You, and AI: How AI augments value co-creation in brand-customer relationships
2026 Ghianda, E; Magni, D; Costanzo, F; Mazzucchelli, A
Measuring TAM from Online Customer Reviews: An LLM-based approach across IoT product categories with different levels of perceived autonomy
2026 Magni, D; Ghianda, E; Chierici, R; Mazzucchelli, A
Country-of-Origin Effect on AI-Generated Fashion Content: A Conceptual Paper
2025 Ghianda, E; Matarazzo, M; Mazzucchelli, A; Chierici, R; Di Gregorio, A
The Impact of Adopting and Disclosing Generative AI in Digital Advertising on Brand Perceptions
2025 Ghianda, E; Albani, R; Cabrera, L; Costanzo, F
Genuine or Generated? The Impact of AI-Generated versus Human Created Social Media Content on Brands
2024 Ghianda, E; Mazzucchelli, A; Chierici, R; Chiacchierini, C; Olivero, N
The Consumer Acceptance of Artificial Intelligence Devices for a New In-Store Customer Journey
2024 Tortora, D; Chierici, R; Mazzucchelli, A; Ghianda, E