MAZZUCCHELLI, ALICE
MAZZUCCHELLI, ALICE
DIPARTIMENTO DI SCIENZE ECONOMICO-AZIENDALI E DIRITTO PER L'ECONOMIA
Does the Effectiveness of AI-Generated Advertising Vary Across Cultures? Evidence from Luxury Advertising
2026 Ghianda, E; Matarazzo, M; Mazzucchelli, A; Chierici, R; Di Gregorio, A
Make-or-Buy the Virtual Influencer? Brand-owned vs Non-owned Virtual Influencers in Fashion Advertising
2026 Ghianda, E; Mazzucchelli, A; Chierici, R; Di Gregorio, A
Me, You, and AI: How AI augments value co-creation in brand-customer relationships
2026 Ghianda, E; Magni, D; Costanzo, F; Mazzucchelli, A
Toward the nurturing of a human experience to improve employees’ innovation capabilities: the effect of employee experience and emotional engagement
2026 Bosisio, J; Mazzucchelli, A; Chierici, R; Chiacchierini, C
AI-Generated Review Summaries and Consumer Decision-Making: Testing the Information Acceptance Model on Gen Z Online Shoppers
2025 Cabrera, L; Mazzucchelli, A; Magni, D; Chierici, R
Country-of-Origin Effect on AI-Generated Fashion Content: A Conceptual Paper
2025 Ghianda, E; Matarazzo, M; Mazzucchelli, A; Chierici, R; Di Gregorio, A
What matters for innovative startup growth? A study on local, firm-specific, and founder-specific factors
2025 Del Bosco, B; Chierici, R; Mazzucchelli, A
Beyond economic convenience: Unveiling the motives for engaging in food sharing initiatives
2024 Bosisio, J; Zamparo, G; Mazzucchelli, A; Chierici, R; Mason, M
Consumer behaviour and sustainability in hospitality
2024 Mazzucchelli, A; Chierici, R
Diversity in Luxury Fashion Advertising: Relationships Among Brand Sustainability, Brand Equity and Purchase Intention
2024 Rehmat, S; Mazzucchelli, A; Olivero, N
Exploring the Role of Virtual Influencers in Promoting Adaptive Sustainable Clothing through Visual Narrative Transportation
2024 Rehmat, S; Olivero, N; Mazzucchelli, A; Chierici, R
Genuine or Generated? The Impact of AI-Generated versus Human Created Social Media Content on Brands
2024 Ghianda, E; Mazzucchelli, A; Chierici, R; Chiacchierini, C; Olivero, N
The Consumer Acceptance of Artificial Intelligence Devices for a New In-Store Customer Journey
2024 Tortora, D; Chierici, R; Mazzucchelli, A; Ghianda, E
Employees’ social media presence: Future directions for corporate reputation
2023 Chierici, R; Mazzucchelli, A; Di Gregorio, A
Firm policies and employees’ participation in conversation about their employer on social media
2023 Del Bosco, B; Mazzucchelli, A; Chierici, R
Inside talent management: the strategic role of knowledge sharing and ICT capabilities in MNEs’ performance
2023 Cillo, V; Mazzucchelli, A; Pisano, P; Graziano, D
Do circular economy practices affect corporate performance? Evidence from Italian large-sized manufacturing firms
2022 Mazzucchelli, A; Chierici, R; Del Giudice, M; Bua, I
The open innovation journey along heterogeneous modes of knowledge-intensive marketing collaborations: a cross-sectional study of innovative firms in Europe
2022 Papa, A; Mazzucchelli, A; Ballestra, L; Usai, A
A contribution to the empirics of food price behavior: the case of rice price dynamics in Italy
2021 Barboza, G; Gavinelli, L; Pede, V; Mazzucchelli, A; Di Gregorio, A
Are digital technologies killing future innovation? The curvilinear relationship between digital technologies and firm's intellectual property
2021 Orlando, B; Mazzucchelli, A; Usai, A; Nicotra, M; Paoletti, F